Headless ecommerce website for luxury baby gifting

Target Audience

Willow and Cole serves people looking for thoughtful, high quality gifts for new parents and babies. Their customers value design, craftsmanship and products that feel meaningful rather than mass produced. The website plays a key role in helping customers discover the range, understand the story behind the brand and purchase with confidence.

Client Challenge

Willow and Cole needed a new website to properly support online sales as their existing site was no longer fit for purpose. They required a platform that could handle ecommerce reliably while reflecting the premium nature of their brand.

They also needed a CMS that was easy to use for managing general content and enriching product pages. This flexibility was essential for telling their brand story alongside their growing product range.

SEO and organic growth were a key focus from the outset. The new site had to be optimised for search to support long term visibility and sustainable growth.

Solution

We built a Gatsby website with Shopify as the headless ecommerce platform. This gave Willow and Cole a secure, trusted checkout while making it easy for the team to manage products and orders through Shopify’s familiar interface.

DatoCMS was integrated to manage all website content and to extend product information beyond what Shopify alone could provide. This gave the team full control over storytelling, editorial content and enriched product details in one clear workflow.

The combination of Gatsby, Shopify and DatoCMS delivered both performance and flexibility, creating a platform that could grow alongside the brand.

Results

The new platform gave Willow and Cole a strong foundation for ecommerce growth.

1. A More Confident Shopping Experience

Customers now enjoy a faster, smoother and more refined shopping journey that reflects the quality of the Willow and Cole brand.

2. A Stronger Platform for Growth

Shopify provides a best of breed ecommerce foundation that supports secure transactions and scalable product growth as the business continues to expand.

3. Better Performance for SEO and Content

The speed benefits of Gatsby significantly improved page performance compared to the original site, supporting organic search growth. DatoCMS gives the team the flexibility to manage content easily and respond quickly to new opportunities.