Composable Commerce for a display and exhibition specialist

Target Audience

The core audience is exhibitors at trade shows who want to make an immediate impact. They look for expert advice on stand layout, graphics and flow, along with dependable logistics and support. Speed, clarity and a stress free set up matter.

Secondary audiences include companies running a corporate event and retailers updating their in store environment. Corporate teams need branded banners, backdrops and signage that are easy to transport and assemble. Retailers want robust display systems that can be reconfigured, updated and maintained without disruption. For both, Display Wizard provides clear guidance, flexible options to rent or buy, and a service that keeps the process straightforward from brief to build.

Client Challenge

A key priority for Display Wizard was to improve SEO performance and strengthen their visibility online. Their existing site was slow to load, which not only created a frustrating experience for customers but also harmed search rankings, Google PageSpeed scores and ultimately conversion rates. To move forward, they needed a new site built on a modern tech stack that could deliver both speed and scalability, while laying the groundwork for stronger SEO and better performance across every device.

Solution

We designed and built a headless Shopify site with DatoCMS as the content layer. All editorial content from WordPress (pages, blog and the trade show events etc) were migrated into structured models in DatoCMS so the team can publish quickly and keep events up to date. The full product catalogue was moved from Magento into Shopify, including variants, images and collections, with comprehensive redirects and URL mapping to protect existing search equity.

On the front end, we delivered a component based build focused on speed, accessibility and a clean interface. We implemented image optimisation, caching and server side rendering, and set strong technical SEO foundations with improved Core Web Vitals, structured data and automated sitemaps. Analytics and event tracking were configured end to end, giving clear insight into performance and conversion. The result is a faster site, a simpler authoring experience and a modern stack that can scale with Display Wizard’s growth.

Results

The new site gives Display Wizard a faster, more flexible platform that supports both customer experience and long term growth. By combining Shopify for commerce with DatoCMS for content, the business now has a modern stack that is easy to manage, optimised for search and ready to scale. These outcomes can be seen across the customer journey, the team’s day to day workflow and the brand’s wider growth potential.

1. Customers

Customers now benefit from a smoother, faster browsing experience across devices. The improved load times, cleaner interface and stronger technical SEO foundations make it easier to find products, explore event content and engage with the brand. This reduces friction in the buying journey and helps boost confidence from first impression through to checkout.

2. Content and Product Management

For the team, the migration to DatoCMS has simplified content management, with structured models for pages, blogs and trade show events that can be updated quickly and consistently. Product management is now centralised in Shopify, replacing Magento with a system that is easier to use and more efficient to maintain. Together, these changes free up time for the team to focus on growth rather than site maintenance.

3. SEO Foundations and Scalability

At a strategic level, the new website lays the foundations for long term visibility and scalability. Strong Core Web Vitals, improved PageSpeed scores and a modern SEO setup put Display Wizard in a better position to rank competitively. With a future proofed headless build, the business is well placed to evolve its digital presence, support marketing campaigns and continue scaling into new opportunities with confidence.