A lead focused website for international study trips

Target Audience

DGI Study Trips primarily work with teachers, academics and trip leaders responsible for organising educational travel. These are professionals managing heavy workloads and tight timelines, who need a trusted partner to deliver safe, enriching and well managed group experiences.

The audience values clarity, reliability and reassurance. They are looking for inspiration through example itineraries and destinations, but also practical information around risk management, duty of care and logistics. The website needed to support both new enquiry driven users and returning educators seeking resources and guidance.

The Challenge

The Diversity Study Trips website plays a central role in generating enquiries for the business. It provides destination inspiration, example itineraries and insight into the brand, acting as a key driver in the sales mix. The original site was launched quickly and on a limited budget, with a focus on the UK market.

Since launch, the business has grown significantly and there was a clear opportunity to expand into new markets across the USA and Europe. The existing platform was not designed to support multiple territories or languages at scale. The primary objective of the new build was to drive more qualified leads into the DGI team. At the same time, the site needed to strengthen global brand visibility, improve user experience and respond to changing user behaviour, while supporting organic search performance.

The Solution

We delivered a new headless website using Gatsby, focused on performance, scalability and lead generation. The build prioritises fast browsing and strong SEO benchmarks across all target markets, supporting both discoverability and user experience.

DatoCMS was implemented as the content management system, giving the internal team full control to create, update and manage pages without development support. This enables DGI to publish destination content, itineraries and resources regularly, keeping the site fresh and relevant.

We integrated the website to Click, previously ClickDimensions, with Microsoft CRM to support marketing automation and streamline lead capture. Enquiries generated through the site feed directly into the CRM, allowing the team to manage and nurture leads efficiently. The website design was created in line with brand guidelines, delivering a professional and confident presence that reflects the quality of the DGI offering.

Results

The new website provides DGI Study Trips with a scalable digital platform that supports international growth and consistent lead generation.

1. A Better Experience for Educators

Teachers and trip leaders can now search destinations, explore itineraries and access relevant information through a clear and responsive interface. The improved structure and performance make it easier to move from inspiration to enquiry.

2. Greater Control for the Team

With DatoCMS powering content, the internal team can manage and publish updates independently. This allows them to respond quickly to seasonal demand, launch new destinations and share insights without relying on ongoing development.

3. A Stronger Foundation for Growth

The headless architecture supports multiple territories and future expansion. With CRM integration in place, the site is directly connected to the sales process, ensuring enquiries are captured, tracked and nurtured effectively across markets.