Scalable web development for a global travel brand

Target Audience

DGI works with organisations that need expert guidance to plan and manage travel across the world. Their audience expects a clear, dependable service that understands the unique demands of charity, academic and non profit travel.

These customers rely on DGI for specialist knowledge, tailored advice and a smooth digital experience. The website plays an important role in helping them understand what is available and take the next step with confidence.

Client Challenge

DGI needed a new website that offered a modern design, fast loading times and a strong technical base to support their marketing and SEO efforts. The site also needed to serve their international markets with content available in French, Dutch and German.

They required an integration with Click, the automation platform that supports Microsoft Dynamics, ensuring the new website would connect smoothly with their CRM. This was essential for managing enquiries and customer data across multiple markets.

A few years after the original launch, DGI returned with a full rebrand across both DGI and DGI Study Trips, previously Diversity Study Trips. This introduced new fonts, colours, imagery and content sections. The challenge was to implement the rebrand without disrupting the live sites or slowing down the team’s ongoing content work.

Solution

We built the original website using Gatsby to deliver the speed and technical performance needed for their SEO and marketing goals. DatoCMS was integrated to give the marketing team complete control over content, including localisation for all supported languages.

Click was connected to ensure smooth CRM integration. This allowed enquiries to flow directly into their internal systems and supported the wider Microsoft Dynamics setup already used by the business.

With the rebrand project, the existing foundations meant we could implement global design updates quickly. New fonts, colours and visual changes were applied across both websites with minimal disruption, allowing us to focus on new content sections and refinements.

To support ongoing content work, we created a new environment in DatoCMS and duplicated existing content so the team could work safely without affecting the live sites. We also automated the brand name changes using a custom script, removing legacy references across both platforms and saving the team significant manual effort.

Results

The project strengthened the digital footprint of both brands and supported their long term growth.

1. A Stronger Journey for Customers

The updated websites remain fast, modern and simple to navigate. With clear content and full localisation, visitors can explore information tailored to their region and better understand the travel support available.

2. Continued Progress Across Multiple Sites

The success of the first build created a stable blueprint for the second website for Diversity Study Trips, now DGI Study Trips. Both sites benefited from the same methodology, which made maintenance, expansion and later rebranding far more efficient.

3. A Future Ready Platform

The flexible structure of the sites made the full rebrand straightforward and provided space for ongoing improvements. Both websites now have a stable and scalable foundation that can continue to evolve as the organisation grows.