- Design
- Dev
Bottlegreen (Coming Soon...)
Preserving heritage with a modern Shopify build
WKD
Headless ecommerce website with Shopify Hydrogen
An established drinks brand with a bold character
- Design
- Dev
The work
What did we do?
WKD - An iconic drinks brand known for its bold personality, vibrant flavours and playful approach to life. The brand has built a strong following by celebrating spontaneity, social moments and the energy that comes with shared experiences.
Client
WKD
Website
Platforms
Shopify
React
Target Audience
WKD speaks to a younger, social audience that values fun, spontaneity and bold experiences. Their customers expect energy, personality and ease, both from the brand and from the way they buy.
The website plays an important role in extending this experience online. It needs to feel as bold and confident as the product itself while making it simple for customers to purchase directly.
Client Challenge
WKD needed a direct to consumer ecommerce website for the first time. Their existing site was purely informational and did not support online sales, which limited their ability to sell directly to customers.
The new website had to reflect the brand’s iconic look and feel. It needed to be bold, confident and instantly recognisable as WKD.
Timing was also critical. The site had to be delivered at speed to align with key commercial windows ahead of Black Friday and Christmas.
Solution
We built the new website using Hydrogen, Shopify’s headless framework, to achieve high performance across both browsing and buying. This allowed us to use the latest web technologies while maintaining the reliability and security of Shopify.
The design was crafted to match WKD’s bold branding, ensuring the online experience felt as energetic as the product. Strong visuals, clear navigation and a confident tone were central to the build.
The entire project was delivered at pace to meet the seasonal deadline. This ensured the site was ready to support sales in time for Black Friday and the Christmas trading period.
Results
The project gave WKD a strong new ecommerce website that supports both performance and growth.
1. A Confident Online Brand Experience
The new site delivers a fresh and modern design that stays true to WKD’s iconic branding and high energy personality.
2. A Platform Built for Sales
WKD now has a fully transactional Shopify powered ecommerce site, enabling direct sales for the first time and supporting both organic and paid marketing activity.
3. Ready for Long Term Growth
The fast and flexible headless setup gives the brand a strong foundation to continue scaling as demand grows.
